As fixed broadband markets mature, maintaining ARPU is becoming increasingly important. This report examines service provider ARPU growth strategies, examining innovative bundling, content, brand perception, and quality of experience.
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Broadband ARPU Growth Strategies – 2025
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The Analyst Team
Alzbeta Fellenbaum
Follow AnalystPractice Leader, Service Provider - Consumer
Alzbeta Fellenbaum is the Practice Leader for Omdia’s Service Provider – Consumer research covering consumer broadband data and bundling trends as well as monetization strategies for telco digital retail services.
Alzbeta has over a decade of experience in the telecoms sector, delivering strategic research and consulting projects such as the Broadband Coverage in Europe project for the European Commission. Previously, Alzbeta was a principal analyst and research manager at IHS Markit and a member of the service providers and platforms team. Prior to joining IHS Markit in 2012, Alzbeta was an audience research and market insights coordinator for Radio Free Europe/Radio Liberty in Prague, Czech Republic. Alzbeta holds a Master of Arts in international relations and American studies from Charles University in Prague and has studied at the University of Miami and Georgetown University.
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