This report provides a snapshot of Integrated Systems Europe (ISE) 2025, including highlights and market, product, and technology trends per application and vertical.
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Event Recap: ISE 2025
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The Analyst Team
Tay Kim
Follow AnalystSenior Principal Analyst, ProAV
As part of Omdia's components and devices team, Tay focuses on professional AV device research, specializing in the digital signage market. He is responsible for the market research, analysis, and forecast of digital signage (including LED video displays), desktop monitors, and specialty display devices.
His research covers a diverse range of vertical markets including education, corporate, transportation, hospitality, retail, sports, and other public spaces. Additionally, he regularly contributes to custom and consulting projects across the entire digital signage landscape.
Prior to joining Omdia, Tay developed market insights at Hewlett Packard. He also worked as a B2B specialist in the printing division at Samsung Electronics where he managed overseas customers. Before that, he was with a B2B division at Samsung Fine Chemicals for electronic materials including LCD.
Tay has a Bachelor of Science in chemical engineering from Yonsei University, Seoul.
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Cindy Liu
Follow AnalystSenior Research Analyst, ProAV
As part of Omdia's consumer electronics and devices team, Cindy covers the China Pro AV sector, with a specific interest in digital signage, specialty display, and monitor strategies research.
Her main research interests are in China’s vertical markets and application trends of the Pro AV industry. Cindy provides analysis of the key developments in IFPs, LCD video walls, LED video displays, and medical displays. She also writes on development insights on display technologies and supply chain of China’s markets. Prior to joining Omdia (formerly IHS Markit) in 2017, Cindy worked as a senior product manager and senior project manager at Haier. She holds a degree in English language from University of Electronic Science and Technology of China.
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Benjamin Tan
Follow AnalystSenior Research Analyst, ProAV.
As part of Omdia's components and devices team, Benjamin specializes in professional AV device research, with a focus on the digital signage market. His responsibilities include conducting market research, analysis, and forecasting for digital signage, desktop monitors, and specialty display devices.
He regularly contributes to custom and consulting projects across the entire digital signage landscape through sets of data and analysis on multiple aspects of flat panel display technology and industry trends that cover a diverse range of vertical markets. Prior to this role, Benjamin was responsible for the research on mobile devices, digital signage, and semiconductors at Omdia, formerly IHS Markit, since 2016. He holds a degree in electrical and electronic engineering from Northumbria University.
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