Apple refreshed its entry-level iPhone offering with the launch of the iPhone 16e on February 19, 2025.
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The Analyst Team
Jusy Hong
Follow AnalystSenior Research Manager, Mobile Devices
As part of Omdia’s consumer devices team, Jusy is responsible for wireless and PC research, with a focus on smartphones, feature phones, laptops, and tablets. His research covers mobile device shipment, production, and technology trends, as well as companies’ strategies. Jusy also coordinates Omdia’s wider consumer electronics research in Asia.
Jusy joined IHS Markit (now Omdia) in 2004 and became a leading TV research analyst. His work has concentrated on demand forecasting and competitive, pricing, and technology trend analysis. He has also served as project manager for consultancy projects related to display technology, market and consumer trends, and feasibility study and cost analysis for manufacturers, government institutions, and investment companies. He frequently speaks at major industry events around the world, including display conferences like SID and IMID. Based in South Korea, Jusy speaks fluent Korean, English, and Japanese and has a broad network of key contacts in South Korea and Japan.
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Le Xuan Chiew
Follow AnalystResearch Manager, Smartphones and Connected Devices
Le Xuan is a Research Manager at Omdia, based in Singapore. He delivers in-depth insights and strategic analysis on the global smartphone industry through Omdia’s Smartphone Horizon Service and Consumer Electronics and Connected Life service. His research spans smartphones, IoT devices, and the broader connected ecosystem, helping clients understand how devices, services, and platforms interlink to drive user engagement and vendor growth.
Specializing in the Asia & Oceania and emerging smartphone markets, Le Xuan contributes to Omdia’s global research programs and delivers tailored client projects. His coverage spans vendor go-to-market strategies, product portfolios, channel dynamics, market intelligence, and ecosystem developments—including cross-device connectivity, app platforms, and the growing role of artificial intelligence in devices and services.
Le Xuan joined Omdia through the acquisition of Canalys. Prior to that, he worked as a Strategic Projects Analyst at a Fortune 500 integrated facilities management company, where he developed country- and regional-level strategies.
He holds a Bachelor’s degree in Accounting and Finance from the University of London, alongside certifications in financial, industry, and credit analysis. He is fluent in English and proficient in Chinese.
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