Apple refreshed its entry-level iPhone offering with the launch of the iPhone 16e on February 19, 2025.
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The Analyst Team
Jusy Hong
Follow AnalystSenior Research Manager, Mobile Devices
As part of Omdia’s consumer devices team, Jusy is responsible for wireless and PC research, with a focus on smartphones, feature phones, laptops, and tablets. His research covers mobile device shipment, production, and technology trends, as well as companies’ strategies. Jusy also coordinates Omdia’s wider consumer electronics research in Asia.
Jusy joined IHS Markit (now Omdia) in 2004 and became a leading TV research analyst. His work has concentrated on demand forecasting and competitive, pricing, and technology trend analysis. He has also served as project manager for consultancy projects related to display technology, market and consumer trends, and feasibility study and cost analysis for manufacturers, government institutions, and investment companies. He frequently speaks at major industry events around the world, including display conferences like SID and IMID. Based in South Korea, Jusy speaks fluent Korean, English, and Japanese and has a broad network of key contacts in South Korea and Japan.
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Le Xuan Chiew
Follow AnalystResearch Manager, Mobility Research Analyst, Smartphones
Based in our Singapore office, Le Xuan is a Mobility Research Analyst with a specific focus on smartphones. He contributes to our mobility research services, covering vendor performance, go-to-market strategies, and global trends in the smartphone space.
Prior to joining us, Le Xuan spent two years working as a Strategic Projects Analyst for a Fortune 500 food services and facilities management company, where he planned and developed country and regional strategies.
Le Xuan holds a Bachelor’s Degree in Accounting and Finance from the University of London, with additional certifications in financial, industry, and credit analysis. He speaks fluent English and is proficient in Chinese.
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