Dell and HP captured 10–15% of production share in South-Eastern Asia in 2024 and may increase this to 20–25% in 2025 owing to tariff changes. Other PC brands are likely to aim for 10–15% OEM production shares in the same region.
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Display Dynamics – February 2025: Led by top-tier brands, the PC OEM production shift to South-Eastern Asia is accelerating in 2025
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The Analyst Team
Linda Lin
Follow AnalystSenior Principal Analyst, Tablet and Notebook Display and OEM
Linda Lin covers large-sized thin-film-transistor LCD panels and is in charge of survey reports covering manufacturers and vendors in the notebook panel supply chain. With her many years of experience, Linda has developed first-rate relationships throughout her extensive network of contacts and connections in the display industry.
Linda previously worked at LCD market research firm WitsView, leading research on panels and downstream products, including monitors and TVs. At the Market Intelligence & Consulting Institute, Taiwan’s chief information and communications technology market research group, she oversaw regional research for South and East Asia. It was during this time that Linda decided to make large-sized displays her main focus. Linda has a master’s degree in business administration from National Yunlin University of Science and Technology in Taiwan.
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