This report is part of a series of reports that cover the digital strategies of major operators around the world and form part of Omdia’s broader research into digital services and strategies. The Digital Profile series analyzes the digital strategies of these operators and is updated annually. Telstra, Australia's leading telecommunications and technology provider, has strategically positioned its digital services across different market segments to drive growth and maintain competitiveness. This digital profile examines Telstra's digital service strategy, focusing on target markets, service offerings, and value propositions.
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Digital Profile: Telstra – 2025
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The Analyst Team
Maosen Xia
Follow AnalystResearch Analyst, China
Maosen Xia is a regional analyst in Omdia's Service Provider Markets team, providing analysis on the Asian service provider market. He produces forecasts, reports, and consulting projects to provide insight on the Asian telco markets.
Maosen joined Omdia, formerly Ovum, in January 2019 after completing his postgraduate studies in applied finance. Previously, he has held internships in the finance industry including in commercial banking, insurance, and investment banking. He also worked as a risk advisory intern, providing on-site risk management consulting.
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