The Irish telecom market has seen a number of changes in the past year. Sky entered the market as an MVNO in September 2024, increasing competition. Substantial progress has also been made on the broadband front, with the aim to achieve 100% broadband coverage by 2026.
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Ireland: Country Regulation Overview – 2025
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The Analyst Team
Sarah McBride
Follow AnalystPrincipal Analyst, Regulation
As part of Omdia’s service provider markets regulation team, Sarah is a principal analyst who analyzes telecom regulation and policies at the national and cross-country levels. She covers regulatory developments affecting 5G and 6G deployment, AI, IoT, and privacy and data protection. Other focus areas include next-generation access, platforms and hyperscalers, national broadband plans, spectrum awards, universal service, net neutrality, wholesale fixed and mobile access, and consumer protection.
Sarah produces various reports, trackers, and benchmarks, such as Omdia’s country regulation overviews and spectrum, national broadband, and fixed access trackers. Before joining Omdia (formerly Ovum) in 2015, Sarah was a senior researcher at Pearlfinders who analyzed and advised on IT, telecom, and technology market trends. She holds a degree in natural sciences from Durham University (UK).
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Sonali Nagpal
Follow AnalystAnalyst, Service Provider Networks
Sonali, an analyst based in India, is part of Omdia’s service provider team. She covers topics such as IoT, operator networks, innovative telco services, cloud gaming, consumer AI, operator digital strategies, and 5G/broadband pricing, among others. Sonali has around eight years of market research experience across industries such as ICT, education, and e-commerce. Before joining Informa, she worked with The Business Research Company and Redseer Consulting. Sonali has strong experience in market research and analysis, tracking key industry trends, project management, GTM, market sizing, and report writing. She holds a bachelor’s degree from Kirori Mal College, Delhi, and a master’s degree in economics from Christ University, Bangalore.
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