Semiconductor machine builders face rising costs, supply chain woes, and US-China tariffs, forcing strategic shifts to survive in a fragmented global tech landscape.
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Geopolitics forces semiconductor equipment manufacturers into dual regimes
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The Analyst Team
Joanne Goh
Follow AnalystSenior Research Manager, Manufacturing Technology
Joanne is a research manager in Omdia’s manufacturing technology team, covering the Electric Motor System and Discrete, Process, and Capital Equipment research portfolios. She previously worked as the lead analyst for Omdia’s low-voltage motor drives intelligence service. Joanne has also done extensive research on motor-driven equipment and the motors and drives market across all vertical applications.
Joanne joined Omdia (formerly IHS Markit) in 2015. Previously, she was an equipment/process engineer in a semiconductor company, where she was involved in cross-functional team projects to drive improvements in yield and process productivity.
Saloni Gankar
Follow AnalystSenior Analyst, Industrial Semiconductor
As a part of Omdia’s semiconductor research team, Saloni is responsible for developing market sizing and forecasts, supplier shares, and analysis for the industrial semiconductor market.
Prior to joining Omdia in 2022, Saloni worked as a research lead with Global Market Insights, Inc., a market research and consulting firm, and authored several syndicated studies and consulting projects. As an analyst, she has six years of experience conducting research within the data center, entertainment & media, technology, and transportation and logistics industries. She specializes in market research, market assessment, financial forecasting, regression analysis, visualization, and consultancy. Saloni holds a bachelor’s degree in electrical and electronics engineering from Coventry University, UK, and a master’s degree in marketing from Strathclyde Business School, UK, with a focus on strategy, brand, and consumer research. Saloni is based in London, UK.
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