Hisense's 116-inch RGB Mini-LED backlight LCD TV, which stole the spotlight at CES 2025, is once again generating buzz at China's AWE home appliance event. More than just a tech showcase, this groundbreaking TV is set to launch in the Chinese market this April at a consumer-accessible price.
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Can Hisense’s first RGB Mini-LED backlight technology and its pricing redefine the TV market?
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Display Dynamics – March 2025: Hisense has started promoting its 116-inch RGB Mini LED backlight TV
Analyst Opinion / 17 Mar 2025 / David Hsieh
Hisense is promoting its RGB Mini LED backlight TV for better color accuracy and a wider color gamut, along with an impressive dimming contrast ratio. Hisense claims it is the world’s first and largest 116-inch RGB Mini LED backlight LCD TV.
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The Analyst Team
Ken Park
Follow AnalystResearch Director, TV/ProAV
Ken is a Research Director with Omdia’s TV/ProAV team, specializing in the global TV set market, display supply chain analysis, and strategic insights into leading brands' display technologies. His expertise spans a wide range of areas, including TV and ProAV products, making him a trusted authority on market dynamics and technology trends.
Ken leads a team of analysts dedicated to the TV and ProAV service area, covering key product categories such as TV sets, digital signage, LED video displays, and desktop monitors. His team provides comprehensive analysis and actionable insights into the evolving TV and ProAV markets, helping businesses uncover critical technology trends and navigate future strategic decision-making.
Prior to joining Omdia (formerly IHS Markit, including DisplaySearch, which was acquired by IHS) in 2008, Ken was in marketing and sales, starting as a software engineer in the visual display division at Samsung Electronics. He has a bachelor's degree in computer science from Kookmin University in Seoul, Korea.
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