Nintendo is entering a new console cycle with the Nintendo Switch 2, which was fully revealed on April 2, 2025. In this piece, Omdia shares its insights on how Switch 2 will shape the console market, and Nintendo’s strategy, in 2025 and beyond, as well as scrutinizing some of the key questions arising from the console’s reveal.
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Nintendo Switch 2: A guide for clients
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The Analyst Team
James McWhirter
Follow AnalystSenior Analyst, Games
James specializes in analyzing the markets for console hardware and software, PC games distribution platforms, and handheld gaming. As part of Omdia’s games team, he helps publishers, platform holders, components companies, and telcos make better strategic decisions. In addition to market forecasts and reports, he analyzes industry events and trends. James also supports consults concerning the wider games industry. Before joining Omdia, James worked as a research analyst in HR tech, where his insight informed business decisions and supported the development and implementation of new products powered by AI. James has also covered the market for video games across several writing roles, including as editor for a specialist website covering the Nintendo 3DS handheld console. He holds a Bachelor of Science in Economics from Royal Holloway, University of London.
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