If proposed reciprocal tariffs are enforced, China’s final tariff will be 65.4%. Once poised to replace Mexico as a production hub, Vietnam will face a 49.9% tariff. Omdia reports on the effects of reciprocal tariffs on the US TV market.
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The Impact of Reciprocal Tariffs on the US TV Market
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Analysis of Potential Impacts of Tariffs on the US TV Market
News Analysis / 11 Dec 2024 / Ken Park
What if the US imposes higher tariffs on TVs imported from China? In the short term, supply chain participants are more concerned about the potential for pulled-forward demand before new tariffs are imposed in 2025.
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The Analyst Team
Ken Park
Follow AnalystResearch Director, TV/ProAV
Ken is a Research Director with Omdia’s TV/ProAV team, specializing in the global TV set market, display supply chain analysis, and strategic insights into leading brands' display technologies. His expertise spans a wide range of areas, including TV and ProAV products, making him a trusted authority on market dynamics and technology trends.
Ken leads a team of analysts dedicated to the TV and ProAV service area, covering key product categories such as TV sets, digital signage, LED video displays, and desktop monitors. His team provides comprehensive analysis and actionable insights into the evolving TV and ProAV markets, helping businesses uncover critical technology trends and navigate future strategic decision-making.
Prior to joining Omdia (formerly IHS Markit, including DisplaySearch, which was acquired by IHS) in 2008, Ken was in marketing and sales, starting as a software engineer in the visual display division at Samsung Electronics. He has a bachelor's degree in computer science from Kookmin University in Seoul, Korea.
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Hisakazu Torii
Follow AnalystChief Analyst, Consumer Devices
As a Chief Researcher with Omdia’s TV and consumer electronics team, Torii specializes in TV set research, demand forecasting, global brand competition, and new technologies including OLED, 8K, and smart TVs. He regularly works directly with clients, speaks at seminars, and is cited in various media publications.
Torii joined Omdia (previously IHS Markit) in November 2014. Prior to that, he served as vice president of global TV market research at DisplaySearch. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands globally. He has also worked at Mitsubishi Electric, where he conducted market research for product groups, business planning, and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays, and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.
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