This piece analyzes the immediate and expected future impact on games hardware and content in the context of possible tariffs originating from the US.
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Tariffs and their impact on consoles, games content, and physical media
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The Analyst Team
James McWhirter
Follow AnalystSenior Analyst, Games
James specializes in analyzing the markets for console hardware and software, PC games distribution platforms, and handheld gaming. As part of Omdia’s games team, he helps publishers, platform holders, components companies, and telcos make better strategic decisions. In addition to market forecasts and reports, he analyzes industry events and trends. James also supports consults concerning the wider games industry. Before joining Omdia, James worked as a research analyst in HR tech, where his insight informed business decisions and supported the development and implementation of new products powered by AI. James has also covered the market for video games across several writing roles, including as editor for a specialist website covering the Nintendo 3DS handheld console. He holds a Bachelor of Science in Economics from Royal Holloway, University of London.
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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