Topping the reasons behind major cuts in the 5-year sales and production outlook is stiffer legislation aimed at lower emissions and aggressive electrification goals by automakers, which are expected to accelerate the shift to battery-electric vehicles onto markets before they are ready. Also contributing is a dimmer outlook for Russia, as well as other economic challenges throughout the region.
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Europe Market Tracker: Stronger Shift to BEVs Crimps Long-Term Outlook
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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