After growth slowed from huge double-digit gains over the past three years to single digits in first-half 2024, sales of battery-electric vehicles posted a 10.5% increase in Q3. However, among myriad other challenges, affordability remains a deterrent to stronger BEV sales. Although lower-cost models are increasing on dealer lots, most BEVs - as well as the new models coming in the next year - remain in premium-price segments.
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Full Hybrids Top 10% of Q3 U.S. Market; BEV Growth Improves; PHEVs Decline
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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