Major competitors to Toyota in the U.S. hybrid market are Ford, Honda and Hyundai Group. General Motors just re-entered the segment with a Chevrolet Corvette hybrid, while Mazda joins the fray this fall with a ’25-model hybrid option on the CX-50. Additional hybrids from both Ford and Toyota also are coming in ’25MY.
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Hybrids Lead Toyota in Reasserting Itself as No. 1 in Electrified-Vehicle Sales
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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