While inventory continues to improve overall, in recent months availability of more affordable vehicles has been rising faster than models higher up the price chain, and that trend also is showing up in market share. At the same time, even though incentives are rising, and dealers are selling far fewer models above their sticker prices, inventory and demand continue to grow for fullsize trucks and other premium-price vehicles. Barring a recession, or other shock to the market, there is strong upside to sales in second-half 2023.
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July U.S. Light-Vehicle Inventory Up 56%; Mix Getting More ‘Affordable’
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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