Production is closing in on pre-pandemic levels and sales mostly have outdone expectations. At the same time, with dealer inventory gradually improving automakers continue to raise retail prices while also allotting more production for less-profitable fleet volume. There remain existing and potential headwinds related to economic factors, geopolitics and the possibility of factory shutdowns as contract talks begin with the two major automotive unions in the U.S. and Canada.
Haig Stoddard will detail the current outlook in North America, with a focus on the U.S., for the rest of 2023 and first half of 2024, highlighting data points to watch that could point toward strength or weakness.
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North American Barometer: Will Growth Continue Into 2024?
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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