Pulse Labs acquires data through cameras (mounted to windshield in this case) configured at key vantage points within the automotive cabin, augmenting this data with cameras that capture the environment outside the car and telematics data from the car itself. These data sources are combined and analyzed using proprietary machine learning models that identify and classify activities of interest. Google and Amazon are both investors and clients. Bezos Expeditions, billionaire Jeff Bezos’s family investment fund, also is among the company’s investors. OEM clients include Polestar and Volvo. 

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