After declining in each of the past two quarters, sales are expected to resume growth in Q4. However, affordability remains a strong headwind and there could be some additional sticker-shock in October as ’25 models, which mostly will have higher prices than their ’24 versions, become widely available. That could lead to further production cuts to control inventory, but it also could bring back more of the end-of-year holiday deals consumers were used to in the years prior to the pandemic in 2020.
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September U.S. Light-Vehicle Inventory Rises as the Industry Looks for Demand to Improve in Q4
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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