Toyota says a mix of hybrids and battery-electric vehicles make the most sense as it strives to meet its environmental objectives in the coming decade and beyond.
OM132019
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Toyota Wants to be ‘Macy’s’ of Electrified Vehicles
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Bob Gritzinger
Follow AnalystPrincipal Analyst, Advanced Propulsion Technology/Editor-in-Chief, WardsAuto.com
Bob is a Principal Analyst with over 20 years of experience evaluating thousands of new vehicles and investigating the latest propulsion systems and automotive technologies. His reporting focuses on e-machines and automaker and supplier efforts to assure that internal-combustion engines remain relevant, capable, low-emission, and highly efficient amid the automotive industry’s rapid transition to electrified propulsion. As Editor-in-Chief, he oversees the Informa Tech Automotive Group’s media content, managing in-house editors and external contributors, assigning coverage and directing copy to WardsAuto, TU-Auto, and Wards Intelligence. He is also a juror for the Wards 10 Best Engines & Propulsion Systems and Wards 10 Best Interiors & UX awards.
Bob joined Wards in 2015 after over a decade at the Detroit, MI-based enthusiast publication AutoWeek and as an online contributor to consumer outlets, including Forbes, AutoWeb, and BeCarChic. He tested the latest vehicles daily in those roles and travelled worldwide to cover automotive news events, global auto shows, and key vehicle evaluation programs. Before automotive journalism, he enjoyed a long career in newspaper reporting in suburban Detroit. Bob is a former auto mechanic and still enjoys working on vehicles in his spare time. Bob holds a Bachelor of Arts in journalism from Michigan State University.
More Content By Bob GritzingerBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
Ask An Analyst
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.