Installation rates for both Android Auto and Apple CarPlay have topped 90% over the past three model years. Although the widespread adoption of these two mobile technologies seemingly has entrenched the two features as permanently standard equipment, a shift to in-house software could challenge that.
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
The Analyst Team

Bill Froberg
Follow AnalystResearch Analyst, Automotive Systems and Specifications
Bill Froberg is an experienced data management professional with a passion for transforming the quality and integrity of large data sets. Throughout his career, he has honed his skills in reconciling data inconsistencies across multiple datasets, developing robust data quality controls, and standardizing processes that enhance efficiency.
He has worked within the automotive industry for over twenty years. Currently, Bill executes and supervises the data collection for Omdia Automotive’s US factory installed equipment, which includes advanced driver assistance systems (ADAS). He is also responsible for overseeing and conducting data collection for the US new model year vehicle specification data.
More Content By Bill Froberg
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.