Geopolitical tensions are forcing manufacturers to abandon decades of cost-optimization strategies in favor of resilience and regional diversification as President Trump's aggressive tariff policies reshape trade dynamics in 2025. Yet beneath the "Made in America" renaissance lies a more nuanced reality. This article explores what "made in America" means for manufacturers and its impact on machine builders and industrial automation makers, despite the increasing manufacturing investments poured into the US in 2025.
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The reality behind “Made in America”: Assembly vs. manufacturing
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The Analyst Team
Rachel See
Follow AnalystResearch Analyst, Electric Motor Systems
Rachel conducts research and analysis on low-voltage drives. She conducts primary research with manufacturers and secondary research on topics related to low-voltage drives in discrete and process industries. She is an analyst for Omdia’s Low Voltage Drives Intelligence Service.
Rachel joined Omdia in 2022. Previously, Rachel was based in a manufacturing company for over four years where she gained plenty of hands-on experience. There, she worked as a project engineer, handling improvement, cost saving, and expansion projects. Rachel graduated with a Bachelor of Science in mechanical engineering at the Karlsruhe Institute of Technology in Germany.
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Lisa Wang
Follow AnalystSenior Analyst, Manufacturing Technology
As part of Omdia’s Manufacturing Technology team, Lisa Wang focuses on the industrial automation equipment and medium voltage motors segments, with a particular focus on global and regional automation market trends, key factors affecting the automation market, and changes in trends for various industries. Lisa has also carried out extensive research on various segments of the medium voltage motors market.
Lisa joined Omdia (formerly IHS Markit) in 2013. She has been studying the automation market in depth for five years, having previously focused on the Chinese machinery equipment market. Many clients recognize her analyses and insights in the automation field. She is currently based in China.
She holds a bachelor’s degree in marketing from Tian Jin University of Commerce.
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