US electronic equipment installation rates on cars and light trucks by company, brand, and model line for the 2025 mid-model year. Includes ADAS, navigation, sound, and entertainment systems.
OM136137
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US Light Vehicle Factory Installed Electronic/ADAS Equipment – 2025 mid-Model Year
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The Analyst Team
Bill Froberg
Follow AnalystResearch Analyst, Automotive Systems and Specifications
Bill Froberg is an experienced data management professional with a passion for transforming the quality and integrity of large data sets. Throughout his career, he has honed his skills in reconciling data inconsistencies across multiple datasets, developing robust data quality controls, and standardizing processes that enhance efficiency.
He has worked within the automotive industry for over twenty years. Currently, Bill executes and supervises the data collection for Omdia Automotive’s US factory installed equipment, which includes advanced driver assistance systems (ADAS). He is also responsible for overseeing and conducting data collection for the US new model year vehicle specification data.
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Mac Hare
Follow AnalystMac delivers timely and high-quality automotive data, specializing in North American sales and production. He contributes to key deliverables, including production forecasts, market segmentation, and factory-installed equipment reports.
Mac joined the automotive industry in 2022 with three years of experience in database management in the agricultural sector. He holds a Bachelor of Science in horticulture from North Carolina State University.
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