The 2025 Smart Cockpit Scorecard benchmarks 21 global OEMs on technology, innovation, and business strategy, highlighting how AI, software–hardware integration, and ecosystem architecture are reshaping cockpit competitiveness.
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2025 Automakers' Smart Cockpit Scorecard
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The Analyst Team
Elaine Chung
Follow AnalystSenior Analyst, Smart Cockpit
Elaine is a senior analyst with Informa Tech’s Automotive Group, covering the evolving landscape of automotive smart cockpits. Her role encompasses the examination of key areas, including Human-Machine Interface (HMI) design, advanced driver assistance systems (ADAS) integration, in-vehicle connectivity, user experiences (UX), and the impact of emerging technologies on the next generation of automotive interiors.
Before joining Informa Tech, Elaine served as a business development engineer at a European Tier 1 company where she led benchmarking and market trend analyses all with a focus on uncovering new business opportunities in the Japanese market. Her research covers various areas including software development, V2X communication, user experiences, and HMI aspects in ADAS.
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