The low-voltage drives market normalized in 2024 as excess inventory and weak demand shifted vendor focus from capital expansion to operational efficiency. Successful vendors must pivot from backlog-driven growth to offering localized, certified, system-level solutions that leverage regulatory compliance as a selling point while targeting efficiency-focused markets where LV drives are non-negotiable.
OM136315
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Beyond the backlog: How low-voltage drive vendors can win in the new normal
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The Analyst Team
Nattalyn Teng
Follow AnalystResearch Analyst, Electric Motor Systems
Nattalyn focuses on the research and analysis of low-voltage drives in the Government & Manufacturing team. She conducts primary and secondary research to understand customer needs and to reinforce Omdia’s competitive edge in the discrete and process industries. She provides key market insights by building rapport with industry experts.
Before joining Omdia, Nattalyn was a strategy consultant based in London, where she created bespoke solutions for pharmaceutical leaders and contributed to the life sciences industry. For her projects, Nattalyn crafted tailored value propositions and led high-level discussions with potential partners, resulting in successful deal negotiations.
Nattalyn holds a bachelor’s degree in Chemistry from Imperial College London. She is also equipped with experience in the research laboratory optimizing a copper-based catalyst widely used in the petrochemicals, pharmaceuticals, and energy production industries.
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