Most game publishers saw significant YoY revenue growth in 1H25. This surge was primarily driven by major content overhauls to established IP titles. Major publishers are urgently to find new blockbusters beyond evergreen IPs.
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Games Market Publisher Report Series: South Korea – 1H25
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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