Omdia’s latest 1Q25 TV Sets Forecast publication shows TV demand is expected to be almost flat at 208.7 million units (−0.1% year-on-year (YoY)) in 2025. There were no significant changes to TV demand in 2025 under the storm of US tariffs, resulting in the global forecast being similar to the previous quarter.
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TV demand this year remains resilient without set price increases despite the storm of US tariffs
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TV Sets Market Tracker, Quarterly – Forecast – 1Q25 Database
Data / 18 Jun 2025 / Hisakazu Torii
This database provides a detailed TV set shipment history, broken down by region, brand, size, resolution, display technology (LCD and OLED), and key features. It covers units, ASPs, revenue, average sizes, and price segmentation.
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The Analyst Team
Hisakazu Torii
Follow AnalystChief Analyst, Consumer Devices
As a Chief Researcher with Omdia’s TV and consumer electronics team, Torii specializes in TV set research, demand forecasting, global brand competition, and new technologies including OLED, 8K, and smart TVs. He regularly works directly with clients, speaks at seminars, and is cited in various media publications.
Torii joined Omdia (previously IHS Markit) in November 2014. Prior to that, he served as vice president of global TV market research at DisplaySearch. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands globally. He has also worked at Mitsubishi Electric, where he conducted market research for product groups, business planning, and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays, and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.
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Matthew Rubin
Follow AnalystPrincipal Analyst, ProAV
Matthew Rubin covers digital signage and corporate applications within the Omdia ProAV team, specializing in dvLED and LCD technology. His primary focus includes contributing to vertical analysis reporting and consulting.
Matthew has worked for IHS Markit, developing consumer TV research. He also worked for a technology consulting research firm, leading the consumer display and professional display equipment research (FPD, IFPD, LED, and projection).
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