On June 30, 2025, Virgin Media O2 announced it had acquired 78.8MHz of spectrum from Vodafone Three for £343m. The aim is to improve the network performance for its customers and the MVNOs that roam on its network.
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Pending Ofcom approval, some UK spectrum allocations are set to be reassigned, which will improve network performance for customers and MVNOs
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Sarah McBride
Follow AnalystPrincipal Analyst, Regulation
As part of Omdia’s service provider markets regulation team, Sarah is a principal analyst who analyzes telecom regulation and policies at the national and cross-country levels. She covers regulatory developments affecting 5G and 6G deployment, AI, IoT, and privacy and data protection. Other focus areas include next-generation access, platforms and hyperscalers, national broadband plans, spectrum awards, universal service, net neutrality, wholesale fixed and mobile access, and consumer protection.
Sarah produces various reports, trackers, and benchmarks, such as Omdia’s country regulation overviews and spectrum, national broadband, and fixed access trackers. Before joining Omdia (formerly Ovum) in 2015, Sarah was a senior researcher at Pearlfinders who analyzed and advised on IT, telecom, and technology market trends. She holds a degree in natural sciences from Durham University (UK).
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