Xiaomi’s YU7 EV, launched on May 22, 2025, features the first PHUD system (HyperVision), powered by CSOT and ADAYO. Omdia forecasts that shipments of PHUDs will reach 0.5 million units in 2025 and 6.4 million units by 2029, with success depending on tech maturity, cost control, and user adoption.
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Display Dynamics – July 2025: The Xiaomi YU7 is the first mass‑produced vehicle to feature a PHUD system
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The Analyst Team
Wray Wang
Follow AnalystResearch Analyst, Small and Medium Displays and Touch Interface
Wray Wang is a research analyst specializing in automotive displays. He is based in Shanghai, China. His primary research focuses on automotive displays and their integration with Tier 1 OEMs. His coverage includes the automotive panel market, technological advancements, supply chains, and global industry dynamics and emerging trends.
Before joining Omdia in 2023, Wray gained experience as an analyst for the global smartphone market. Prior to his career as an analyst, he served as a project manager at Tianma. Wray holds a bachelor’s degree in optical engineering from Nanjing University of Science and Technology in China.
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