On July 7, 2025, Shanghai announced a new policy signaling that games developed by foreign enterprises in Shanghai could be treated as domestic products for the purpose of censorship review and approval.
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Shanghai’s new announcement signals a shift in China’s gaming industry: opportunities and challenges for foreign and domestic studios
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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