An outlook on European service providers in 2026, highlighting four key trends to watch—AI-driven network automation, mergers and acquisitions, the rise of fixed-mobile convergence and innovative bundles, and a growing focus on telco sovereignty—and their impact on the telecom sector.
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2026 Trends to Watch: Service Provider Markets in Europe
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The Analyst Team
Diana Gorelik
Follow AnalystSenior Analyst
Diana is a senior analyst focusing on the European markets for Omdia’s Service Provider EMEA Markets Intelligence Service team. She analyzes service provider strategies for mobile, fixed broadband, pay-TV, and OTT services, as well as regulatory issues and retail strategies.
Diana works on forecasts and data analyses for the World Cellular Information Series and the World Broadband Information Series. She produces country and operator profile updates, focusing on market developments and operators’ digital strategies. Diana also examines innovative AI solutions that service providers use to enhance customer propositions and optimize services. She leads Omdia’s research on service providers’ fixed-mobile convergence strategies. Diana holds a master’s degree in business economics from University College London.
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