Monthly report on 14 major panel makers’ smartphone and feature phone display shipments. In September, mobile phone panel shipments increased rapidly by 7% MoM to 206 million units thanks to strong smartphone demand.
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Smartphone Display Shipment & Price Tracker – September 2025 Database
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The Analyst Team
Brian Huh
Follow AnalystPrincipal Analyst, Korea Display & OLED Market
Brian Huh is responsible for the market research of small and medium displays (below 9 inches), including smartphone, automotive, wearable, and other emerging applications. His primary research is on the TFT LCD/AMOLED display market outlook and the supply chain of small and medium displays.
Brian joined Informa Tech (now Omdia) in 2019 when it acquired IHS Markit. At IHS Markit, he researched on the small and medium displays market for six years. Brian’s previous work experience also includes working at Hydis in South Korea as a TFT LCD module process engineer, product planner, and strategic marketing manager for 11 years. He holds a bachelor's degree in electronics from Dongguk University in South Korea.
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Hiroshi Hayase
Follow AnalystResearch Manager, Small Medium Displays
Hiroshi Hayase is an expert in the small medium display market, including display products for smartphones, automobile monitors, and digital consumer products. He covers display technologies including active matrix (AM) LCD, passive matrix (PM) LCD, electronic paper displays, and AM & PM OLED displays.
With over 35 years of experience in the LCD industry, he brings an unparalleled focus to sales, marketing management, production, product engineering, and market research and analysis. Hiroshi joined Omdia (formerly IHS Markit) in February 2004. Prior to that, Hiroshi was responsible for sales and market research at Wintek Japan Corporation, and he served as sales manager with Applied Komatsu Technology. At Seiko Epson, he gained 13 years of experience in sales management and production engineering across the full range of LCD production processes. Hiroshi holds a bachelor's degree in mechanical engineering from Shizuoka University, Japan.
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Joy Guo
Follow AnalystPrincipal Analyst, China Display & Smartphone Display
As part of Omdia’s small/medium displays practice, Joy covers displays under 9 inches in size utilized in smartphones, tablets, wearables, and automotive displays. Her research touches areas such as the AMOLED ecosystem, new trends in smartphone panel displays, and the supply chain in China for smartphone displays.
Joy brings 17 years of experience to the subjects she covers. She worked previously at BOE, the giant Chinese display manufacturer, as a product manager for medical and industrial displays. She started her career at Tianma Group as an LCD module design engineer, then became manager of product design and development. She transferred to the marketing department as an analyst for mobile phone displays and then for automotive displays. Joy has a bachelor’s degree in automation from Beihang University, a major public research institution in China. She also holds a master’s degree in business management from Renmin University of China.
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Stacy Wu
Follow AnalystSenior Principal Analyst, Automotive Displays & HMI Research
Stacy Wu is a senior principal analyst specializing in automotive displays and human-machine interface (HMI) research at Omdia, and she has established herself as a leading professional in the area since 2014. As the lead analyst for the Automotive Display Intelligent Service, Stacy’s expertise encompasses a wide array of areas including automotive display shipments, design features, HMI, technology roadmap, and automotive cockpit and ecosystem studies.
Prior to her current role, she held pivotal positions, notably as the manager of the market intelligence department at Delta Electronics Group, where she led a team in providing invaluable market insights to the top management team. Additionally, she served as a senior analyst overseeing the large-area display market at iSuppli. She holds a master’s degree in international marketing from the University of Strathclyde in the UK and a bachelor’s degree in business administration from National Chengchi University in Taiwan.
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Kimi Lin
Follow AnalystPrincipal Analyst
Kimi is a senior analyst for display (TFT LCD and OLED) touch and user interface at Omdia. He covers display price, supply chain, fingerprint, cover lens, shipment forecasts, and emerging technologies.
Prior to joining Omdia (formerly IHS Markit), Kimi was a research analyst at Tianma Group, where he spent over two years in LCD and AMOLED market research. He also oversaw the China FPD industry market at the Topology Research Institute for over five years. Kimi has a bachelor's degree in telecommunications engineering and a master’s degree in microelectronics from Shanghai University, China.
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