Personalization of content at scale will become critical in 2026, as organizations face tougher competition in challenging times, and online brands must compete for every sale by delivering personalized, relevant experiences to customers.
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The Analyst Team
Sue Clarke
Follow AnalystAssociate Principal Analyst
Sue Clarke is an associate principal analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content.
Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery.
Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.
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