Enterprises face competitive pressures as more customers engage with brands via digital channels. This report is a companion to Omdia Universe: Digital Experience Management, 2025–26, explaining capabilities in a DXM platform.
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Omdia Universe: The Fundamentals of Digital Experience Management, 2025–26
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Omdia Universe: Digital Experience Management, 2025–26
Vendor Assessment / 20 Oct 2025 / Sue Clarke
Providing engaging, highly personalized, multi-channel digital experiences is crucial in the age of rising online sales. This report compares solutions from leading DXM vendors to assist decision-makers in creating a shortlist of products.
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The Analyst Team
Sue Clarke
Follow AnalystAssociate Principal Analyst
Sue Clarke is an associate principal analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content. Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery. Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.
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