Technology is at the forefront of cinema's plan for the next decade. HDR, LED, and AI will all play a vital role in attracting and keeping audiences engaged, elevating the cinema above other experiences.
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2026 Trends to Watch: Cinema and Movies
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The Analyst Team
David Hancock
Follow AnalystChief Analyst, Media and Entertainment
David is a leading expert on the global film and cinema market and played a fundamental role in the conversion of cinemas to digital projection and distribution technology over the past decade. Leading Omdia’s cinema team, he has set up the cinema intelligence service and the premium cinema service, most recently.
David has authored reports on the cinema market and participated in consultancy projects. He specializes in new business models, market sizing and valuation, competitor analysis and benchmarking, strategic roadmaps, due diligence, and market analyses.
Since 2015, David is the President of the European Digital Cinema Forum and often contributes to media regarding the film industry. Prior to joining Omdia (formerly IHS Markit), David was as a research consultant at IDATE DigiWorld and a senior executive with Eurimages.
He holds a Bachelor of Arts (Hons.) in business studies and French from Leeds Beckett University in the UK and studied at the Brest Business School in France.
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