2025 Digital Consumer Insights: North America

Alzbeta Fellenbaum

Practice Leader, Service Provider - Consumer

Alzbeta Fellenbaum is the Practice Leader for Omdia’s Service Provider – Consumer research covering consumer broadband data and bundling trends as well as monetization strategies for telco digital retail services.

Alzbeta has over a decade of experience in the telecoms sector, delivering strategic research and consulting projects such as the Broadband Coverage in Europe project for the European Commission. Previously, Alzbeta was a principal analyst and research manager at IHS Markit and a member of the service providers and platforms team. Prior to joining IHS Markit in 2012, Alzbeta was an audience research and market insights coordinator for Radio Free Europe/Radio Liberty in Prague, Czech Republic. Alzbeta holds a Master of Arts in international relations and American studies from Charles University in Prague and has studied at the University of Miami and Georgetown University.

Ari Lopes

Practice Leader

Ari Lopes manages the Service Provider Markets Americas team, which covers the telecom markets in the Americas region, including North America, Central America, Latin America, and the Caribbean. His research focuses on telecom operator strategies for 5G, fixed broadband—especially fiber broadband—enterprise telecoms, and IoT. Ari also analyzes developments in the Latin American telecom market, particularly Brazil.

Before joining the company in 2012, Ari worked as a senior financial analyst for Google, a pricing manager for Oi (formerly Brasil Telecom), and a pricing analyst for Vivo. He holds a degree in economics from the University of Campinas (UNICAMP) and a Master of Science in communications management from the University of Strathclyde.

Kristin Paulin

Principal Analyst, North American Markets

As part of Omdia’s service provider markets team, Kristin Paulin covers the North American mobile and fixed telecoms markets, particularly service provider strategies, product and service launches, and network deployments.  

Kristin’s research covers key developments in North America, including 5G, digital strategies, service plans and pricing, market dynamics, and service provider strategic initiatives through thought leadership pieces, as well as operator and market profile reports. She also works on market forecasts, and provides support and insight to key audiences with quarterly data from Omdia’s World Information Series database.

Kristin has over 16 years’ experience in the telecoms sector. Before joining Omdia, Kristin was a market research analyst at semiconductor start-up PrairieComm, and Freescale Semiconductor.

Kristin has a BS in environmental studies from the University of Minnesota, and an MBA in marketing from North Park University, Chicago.