Event Recap - China International Industry Fair (CIIF) 2025

Lisa Wang

Senior Analyst, Manufacturing Technology

As part of Omdia’s Manufacturing Technology team, Lisa Wang focuses on the industrial automation equipment and medium voltage motors segments, with a particular focus on global and regional automation market trends, key factors affecting the automation market, and changes in trends for various industries. Lisa has also carried out extensive research on various segments of the medium voltage motors market.

Lisa joined Omdia (formerly IHS Markit) in 2013. She has been studying the automation market in depth for five years, having previously focused on the Chinese machinery equipment market. Many clients recognize her analyses and insights in the automation field. She is currently based in China.

She holds a bachelor’s degree in marketing from Tian Jin University of Commerce.

Daisuke Muto

Senior Analyst, Manufacturing Technology

Daisuke works as a market research analyst in the Manufacturing Technology group based in Tokyo, Japan. He covers the industrial markets related to control and visualization, including both world and Japanese markets for industrial products such as programmable logic controllers and I/O modules. He is also conducting the industrial user surveys in the Japanese market. 

Prior to joining Omdia, Daisuke worked in US, European, and Japanese semiconductor companies as a marketing and sales specialist for the industrial, automotive, and consumer spaces.

Yueqin Shen

Analyst, Manufacturing Technology

As part of Omdia’s Manufacturing Technology team, Yueqin Shen focuses on machine vision in the factory automation segment. Yueqin has carried out extensive primary and secondary research on market sizing, competitor tracking, and technology update in the machine vision market. She is currently based in Shanghai, China.

Before joining Omdia, Yueqin was a strategy consultant, advising senior executives of multinational corporations on energy transition, sustainability management, and decarbonization. Yueqin holds a Master’s degree in management (Grande École) from ESSEC Business School in Paris and completed her undergraduate studies at East China University of Science and Technology.

Rachel See

Research Analyst, Electric Motor Systems

Rachel conducts research and analysis on low-voltage drives. She conducts primary research with manufacturers and secondary research on topics related to low-voltage drives in discrete and process industries. She is an analyst for Omdia’s Low Voltage Drives Intelligence Service.

Rachel joined Omdia in 2022. Previously, Rachel was based in a manufacturing company for over four years where she gained plenty of hands-on experience. There, she worked as a project engineer, handling improvement, cost saving, and expansion projects. Rachel graduated with a Bachelor of Science in mechanical engineering at the Karlsruhe Institute of Technology in Germany.

Joanne Goh

Senior Research Manager, Manufacturing Technology

Joanne is a research manager in Omdia’s manufacturing technology team, covering the Electric Motor System and Discrete, Process, and Capital Equipment research portfolios. She previously worked as the lead analyst for Omdia’s low-voltage motor drives intelligence service. Joanne has also done extensive research on motor-driven equipment and the motors and drives market across all vertical applications. 

Joanne joined Omdia (formerly IHS Markit) in 2015. Previously, she was an equipment/process engineer in a semiconductor company, where she was involved in cross-functional team projects to drive improvements in yield and process productivity.