Chinese TV makers boosted their panel purchases in 3Q25 and planned for strong panel demand in 4Q25. However, they have now reduced the 4Q25 forecast by 9 percentage points as part of price negotiation strategies and owing to concerns over a weakening demand outlook.
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Display Dynamics – October 2025: Chinese TV makers reduced their 4Q25 panel demand forecast by 9 percentage points for price negotiations
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Deborah Yang
Follow AnalystChief Analyst, Display & OEM Supply Chain
Deborah Yang is an expert in the research and analysis of the global flat panel display supply chain, with over 20 years of experience. Working in the displays team, Deborah is responsible for the display and OEM supply chain research for TV, monitor, notebook, tablet PC and industrial display products, including covering the display industry dynamics, pricing trends, and business relations and strategy in the Omdia technology group.
Deborah Yang previously worked at IHS Markit, following its acquisition of DisplaySearch, as director of Taiwan and China display market research. Prior to DisplaySearch, Deborah spent over 10 years at Royal Phillips Electronics, where she was the business intelligence manager for the flat panel purchasing department of the Philips CE Business Group. Deborah received an award for her role as senior market analyst at Philips and was a nominee for the Royal Philips Electronics PD PBE Best Practice Award. She holds a Master of Business Administration from Preston University, Wyoming, US, and a bachelor’s degree in economics from SooChow University, Taiwan.
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