Large Enterprise AI adoption results and analysis from Omdia's 2025 Digital Decision-Maker survey. Covers industries, functional models, enabling devices, current adopter priority actions, and future adopter challenges.
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2025–26 Digital Decision-Maker Survey: Impact of Large Enterprise AI on Telco B2B
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The Analyst Team
Brian Washburn
Follow AnalystChief Analyst, Telco B2B Solutions
Brian is a chief analyst for Omdia’s Telco B2B Solutions Intelligence Service, supporting enterprise networks and wholesale. His current areas of focus include fixed transport and network services; managed network services, including SD-WAN and SASE; and enterprise artificial intelligence (AI) adoption and its growing traffic requirements.
Brian has covered communications and networking services for various publishing and research organizations for more than 30 years and has been with Omdia for eight year
Sample past projects include advising on business cases for submarine cable networks; working with telcos on rearchitecting to capture data center/cloud interconnect revenue; and setting the level of enterprises’ AI networking requirements, all of which help telcos build, market, sell, deliver, and operate services more effectively.
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