January’s 14.85 million-unit seasonally adjusted annual rate sets new low and affordability among the headwinds in 2026.
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US Light Vehicle Sales Fall in January, 2026 Growth Fragile
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US Light Vehicle Sales – January 2026
Data / 04 Feb 2026 / Cameron Corrao
US light vehicle sales by company; by segment; by power type; and by vehicle type, company, brand, model, and source for January 2026. Includes SAAR (seasonally adjusted annual rates), Top 15 models by vehicle type, and filterable table.
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The Analyst Team
Adam Ragozzino
Follow AnalystPrincipal Analyst, Batteries and Electric Powertrains
Adam Ragozzino is a Principal Analyst at Informa Tech’s Automotive Group (Wards Intelligence, WardsAuto, and TU Automotive), covering the rapid advancements in electric vehicle Batteries and Electric Powertrains. Adam’s focus areas also include the latest trends in batteries, electric motors, related power control & conversion technologies, all-wheel-drive systems & EV transmission trends, hybrid & fuel-cell powertrains, and the impact on internal combustion engines. As an analyst, he looks at events and technology innovations in the industry and helps explain why they matter and what comes next. His latest project concerns battery technology trends and who is winning the EV race.
Before coming to Wards, he was the automotive analyst at a small startup company focused on helping clients see trends in the industry. Previously, he worked as an analyst in marketing, policy, and healthcare. When not writing about the next battery trend, you can find him riding or skiing throughout Colorado.
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