This report provides the SSD and HDD market dynamics and ASP trend updates based on January 2026 data.
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SSD & HDD Storage Market Dynamics and Pricing Brief – January 2026
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The Analyst Team
James Zhao
Follow AnalystSenior Principal Analyst
James Zhao covers storage technologies as part of Omdia’s SSD and HDD storage team. He provides comprehensive research data and forecasts on a host of important market signifiers, including industry shipments and revenue, average selling prices, and market share across vertical markets.
James started his career with chipmaking giants Intel and Micron as the lead on wafer-lever testing for NOR flash memory for eight years. He also spent six years with data storage solutions provider SanDisk | Western Digital as a principal product development engineer for enterprise SSDs. With in-depth understanding of SSD technologies and development processes, James provides sharp insights on the trends and transitions within the SSD and HDD storage market. He has a bachelor’s degree in electronic science and technology from Hangzhou Electronic Science & Technology University in China.
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