The US-Iran conflict drives oil price volatility, forcing manufacturers to rethink investments and efficiency.
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Geopolitical shock and manufacturing technology: How the US–Iran war is affecting the automation market in 2026
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The Analyst Team
Joanne Goh
Follow AnalystSenior Research Manager, Manufacturing Technology
Joanne is a research manager in Omdia’s manufacturing technology team, covering the Electric Motor System and Discrete, Process, and Capital Equipment research portfolios. She previously worked as the lead analyst for Omdia’s low-voltage motor drives intelligence service. Joanne has also done extensive research on motor-driven equipment and the motors and drives market across all vertical applications.
Joanne joined Omdia (formerly IHS Markit) in 2015. Previously, she was an equipment/process engineer in a semiconductor company, where she was involved in cross-functional team projects to drive improvements in yield and process productivity.
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