In 3Q25, small and medium-sized display shipments were 740.0m units, +6% QoQ, +4% YoY). Revenue was $16.55bn, (+16% QoQ, -3% YoY). Demand for set production ahead of the year-end sales season drove shipments, up QoQ across all applications.
OM143436
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Small Medium Display Market Tracker – 4Q25 Analysis
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The Analyst Team
Hiroshi Hayase
Follow AnalystResearch Manager, Small Medium Displays
Hiroshi Hayase is an expert in the small medium display market, including display products for smartphones, automobile monitors, and digital consumer products. He covers display technologies including active matrix (AM) LCD, passive matrix (PM) LCD, electronic paper displays, and AM & PM OLED displays.
With over 35 years of experience in the LCD industry, he brings an unparalleled focus to sales, marketing management, production, product engineering, and market research and analysis. Hiroshi joined Omdia (formerly IHS Markit) in February 2004. Prior to that, Hiroshi was responsible for sales and market research at Wintek Japan Corporation, and he served as sales manager with Applied Komatsu Technology. At Seiko Epson, he gained 13 years of experience in sales management and production engineering across the full range of LCD production processes. Hiroshi holds a bachelor's degree in mechanical engineering from Shizuoka University, Japan.
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