Mobile game downloads fell as the market saturates and app stores open to rivals, while revenue delivered stable performance. No obvious growth is attributed to the rise of cross-platform games and there is a lack of new catalysts. Emerging markets have shown great potential but with high policy risks.
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Mobile Games Report – 2026
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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