As part of a panel session at FOCUS 2025 in London, Charlotte Jones, presented new Omdia data on why gaming IP is finally taking off in film and TV. The presentation covers shifting box office trends, how adaptations are fuelling a surge of interest back to the original game as well as shifting Studio strategy around fandoms and live-service games.
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FOCUS 2025: Why gaming IP is finally taking off in TV & film
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Omdia has updated its initial forecasts for cinema admissions and box office revenue for calendar year 2025 and beyond.
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The Analyst Team
Charlotte Jones
Follow AnalystSenior Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers cinema and movies, with a particular focus on box office trends, movie windows, and premium cinema.
Charlotte manages Omdia’s research on movie windows, bringing together analysts across Omdia’s Media and Entertainment team, and has also recently expanded this research into transmedia IP, such as from gaming.
Charlotte provides detailed analysis on evolving film industry trends alongside her work on theatrical market forecasts. She is also responsible for Cinema Intelligence, the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at key industry events as well as leading voice on industry webinars.
Prior to her focus on cinema and movies, Charlotte also gained expertise across the value chain from the TV, sports, and sponsorship sectors.
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