Omdia is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

PRESS RELEASE

2020 TV shipments hit 225.4 million the highest since 2013


17 February 2021


Shopping for a TV
 

LONDON (February 17, 2021) - Global TV Shipments in Q420 hit 70.2million the best fourth quarter results since 2015, with total global TV shipments reaching 225.4 million the highest since 2013, according to Omdia’s latest TV Sets Spotlight.

North America shipments were 51.9 million, the first time the market has been over 50 million in a quarter, while Europe accounted for 48million the highest since 2014. China’s total shipments declined slightly from Q3 20 to 48 million devices.

The picture was mixed across the globe: the surge in TV has been matched by notebook PC and monitor demand, placing unprecedented stress on the LCD panel supply chain. Tightness of supply has led to very rapid LCD panel price increases, typically by 60%-100% over 2020. Brands have been forced to choose between regions for allocation of scarce components. TV prices have risen, while promotional activity has been muted. As a result, the most price-sensitive or lowest-margin regions have seen falling shipments. Shipments fell year-on-year in China – all other regions accounted for some to little growth. Emerging regions were down against 2019 with only with only Japan, North America and Europe posting growth.

On the technology axis, OLED TV shipments grew strongly in 4Q’20 to 1.5 million, up 38% from a year earlier. New OLED panel capacity in China is feeding robust demand especially in Japan and Europe. UHD-resolutions were 58.0% of all shipments, up from 54.5% in 2019.

 

TV shipment history (rolling four quarters) line graph

 
Chinese Brand Growth: 

From a brand point of view, 2020 saw Chinese brands grow shipments in all regions outside China at double-digit levels.

Chinese brand growth TV shipments table

 

Paul Gray, Senior Research Manager, at Omdia commented: “2020 was the year when Chinese brands really made their mark outside their domestic market with three quarters of unprecedented growth. Hisense is now the leading company in shipments in Japan through its own and Toshiba brands, something that seems unthinkable only a few years ago.

“While these results were very strong, 2021 will see multiple headwinds. The most important is shortages of LCD panels. The TV industry is not immune to broader supply tightness and is seeing problems with availability of semiconductors in particular low-margin types such as LCD driver ICs.

“To finish the year at record levels in North America and the best year globally since 2015 is a tribute to the adaptability of supply chains, brands and retailers. When pandemic countermeasures loosen, consumers can be expected to redirect spending away from home and demand for TV sets can be expected to weaken.”

 

-ENDS-

 

About Omdia

Omdia is a global technology research powerhouse, established following the merger of the research division of Informa Tech and the acquired IHS Markit technology research portfolio, Ovum, Heavy Reading, and Tractica. 

We combine the expertise of more than 400 analysts across the entire technology spectrum covering 150 markets and publish over 3,000 research reports annually, reaching over 14,000 subscribers, and covering thousands of technology, media, and telecommunications companies.

Our exhaustive intelligence and deep technology expertise allow us to uncover actionable insights that help our customers connect the dots in today’s constantly evolving technology environment and empower them to improve their businesses – today and tomorrow. 

 

Learn more about Omdia

Omdia is a registered trademark of Informa PLC and/or its affiliates. All other company and product names may be trademarks of their respective owners. Informa PLC registered in England & Wales with number 8860726, registered office and head office 5 Howick Place, London, SW1P 1WG, UK. Copyright © 2021 Omdia. All rights reserved.

The majority of IHS Markit technology research products and solutions were acquired by Informa in August 2019 and are now part of Omdia. If you prefer not to receive email messages from Omdia, please email Jonathan Haigh jj.haigh@omdia.com

 

Read our privacy policy

View our press releases

Consumer Electronics
Optimize opportunities and make the right decisions with critical data and expert analysis from Omdia.

Sign up to receive regular updates on new trends, insights and findings for your business.