Omdia partners with GDC and GameDeveloper.com to create ground-breaking game developer survey platform

LONDON, November 7, 2023 – In partnership with Informa Tech sibling companies GDC and GameDeveloper.com, Omdia has announced the launch of the Game Developer Collective, a first-of-its-kind community of game developers selected to participate in surveys on the key issues surrounding game development. Already counting over 600 fully verified game developers as members, the Game Developer Collective is uniquely positioned to generate insights into the game development industry through regular surveys of a large and high-quality panel. 

The first Game Developer Collective survey, carried out in October, explored developers’ use of tools and services and found generally cautious sentiment, with budgets increasingly tight. A 58% majority of developers reported flat or decreasing spending in the second half of 2023, compared to just 12% with increased spending.

This survey also explored Unity’s recent pricing changes, finding a potentially dramatic impact brewing in the game engine market. Some 71% of Unity users are considering switching games engines for future projects. Whether this comes to fruition of course remains to be seen—and Game Developer Collective survey results are set to become a key barometer in judging these market shifts by regularly re-polling the views of its stable and verified panel of developers.

“This first round of results already offers fascinating insights into the state of game development,” commented Liam Deane, Principal Analyst for Games Tech at Omdia. “But what’s truly unique about this product is that for the first time ever we have a reliable long-term barometer of developer sentiment. By repeatedly surveying the same panel of developers, we can see how their priorities, expectations, and budgets shift over time, making this an essential tool for games tech and service providers looking to understand their target market.”

The full results of current and future Game Developer Collective surveys, including raw data and cross tabs, is now available exclusively to subscribers to Omdia’s Games Tech Intelligence Service.