Vendor Selection

In an ever more connected age, the changing demands of users and expectations of buyers, continue to disrupt and innovate the technology world. Faced with more choice and information than ever before, knowing where to start, to find the right partners and technologies, can be a challenge.

Make powerful decisions with Omdia Vendor Selection

To help you make the best-informed technology purchase decisions, we have introduced a portfolio of new vendor selection products: Omdia Universe, Omdia Market Radar and Omdia On the Radar. They give a clear view of the technology landscape with expert insights into vendors, and real-world customer feedback, to meet your unique business needs.

Omdia Universe

Choose a partner that meets your business needs today and tomorrow. These reports place customer experience at the heart of the evaluation. Technology buyers can make informed vendor selection decisions, and benefit from the myriad of technology solutions available. Get a true picture of the market with Omdia’s independent research, combined with authentic user feedback from TrustRadius.



We help you identify which vendors are leaders, challengers or prospects by assessing solution capabilities, user experience, and market presence. Empower your business with Omdia’s world-class research and actionable insights.

Market Radar

Navigate emerging technology beyond market speed. These reports cover emerging and transformative technologies with a focus on solution capabilities. Omdia Market Radar enables you to compare and evaluate vendors by solution, performance, maturity, breadth of proposition and more. Make better choices with our expert insights.

On the radar

Discover who the technology disruptors are. These short-form reports analyze new solutions and provide a deep dive assessment of specific vendors, to help you stay ahead. Assess the latest vendor developments and dynamics, to find out which businesses should be on your radar.

Create business-driven IT strategies with our Enterprise Decision Maker

Digital transformation and disruption continue to shape the scene. We help organizations seize new opportunities with Omdia’s Enterprise Decision Maker. Our extensive research enables clients to optimize technologies, create business-driven IT strategies and realize the benefits of their investments. Leverage invaluable data and insights, evaluate solutions and providers and create a winning roadmap for your business.

Stand out in the market

Technology buyers

If you are a technology buyer, whether enterprise, government or the educational sector, you can access all our vendor selection reports and more by subscribing to Omdia’s Enterprise Decision Maker service. Navigate the complex ecosystem and select a technology partner that meets your unique business requirements.

Technology vendors

For vendors, if you feature in our vendor selection reports, the combination of Omdia’s independent research and TrustRadius’s third-party recognition, is highly sought after. We can help articulate your brand proposition and amplify your customer reach across our Informa Tech community, through our marketing services.

Connect the dots

Connect with us to learn more about our vendor selection reports, reprint and licensing opportunities