This is an analysis report of trends in commerce and customer care on messaging apps and social media. It is based on Omdia’s Digital Consumer Insights 2021 Survey of over 13,000 consumers, conducted in October 2021.
Digital Consumer Insights 2021 Analysis: Messaging App and Social Media Commerce Trends
The Analyst Team
Charlotte Palfrey
Senior Analyst, Advanced Messaging and Communications
Charlotte Palfrey works in the advanced messaging and communications team covering telco messaging, OTT messaging, and social media. She has a specific interest in consumer messaging, business messaging, and revenue generation strategies for social platforms.
Her core research focuses on RCS and social platforms. She also produces forecasts for RCS usage and revenue, OTT messaging revenues, and social platform revenues. Additionally, she co-authors Omdia’s Location Platform Index.
Prior to joining the advanced messaging and communications team, Charlotte worked within the digital media team and provided analysis on digital publishing, video gaming, ad blocking, content distribution platforms, and children's media.
She joined Omdia (formerly Ovum) in 2012 having previously worked as an analyst for Juniper research covering mobile content and applications.
Charlotte holds a master's degree in mathematics from the University of Warwick.
You must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.