Analysis of the market trends behind the numbers in the App Ecosystems Forecast: 2020–25, including the impact of the COVID-19 pandemic on app store user spend and of Apple's imminent IDFA rule changes on the in-app advertising market.
The Analyst Team
Principal Analyst, Digital Consumer Platforms
As part of Omdia’s digital consumer platforms team, Guillermo covers mobile app ecosystems, including the mobile augmented reality market and aspects of the mobile games market; bundling partnerships between over-the-top (OTT) players and communication service providers; and carrier billing across media and other verticals.
Guillermo focuses on monetization and partnership strategies, and he sizes and monitors consumer spend transacted via app stores, advertiser spend on in-app advertisements, media and other digital services revenue derived from wholesale or revenue-share bundling deals with communications service providers, and the wider market for carrier-billed OTT products and services. Guillermo has a long pedigree at Informa covering mobile media. Before joining the company in 2002, he worked as a business and current affairs journalist. He is fluent in English, Spanish, and Catalan. Guillermo holds a history and politics degree from the University of Warwick in the UK.
This Report is included in:
App Ecosystems Forecast
Data / 24 Dec 2020 / Guillermo Escofet
Covers app downloads and revenue (app store-transacted end-user spend and in-app ad). Data is split by ecosystem (Apple App Store, Google Play, Others) and app (gaming vs. nongaming) and is broken out into 67 countries and eight regions.
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