COVID-19 has accelerated digital transformation and redefined the way organizations work. Not only does this result in profound shifts in strategy, business models, and technology, but also new roles outside of the IT department.
The Analyst Team

Tim Banting
Practice Leader, Enterprise IT: Digital Workplace
Tim Banting is the Practice Leader, in Enterprise IT’s Digital Workplace team, and focuses on unified communications and collaboration research. Tim’s practice provides Omdia's clients with insights and intelligence to help them compete more effectively in the collaboration and unified communications, customer engagement, and workplace transformation markets.
Tim joined the company in 2019 and has extensive experience in the unified communications and collaboration field, having held presales, technical, competitive marketing, business development, and senior product management roles. Before joining Informa Tech (now Omdia), Tim worked at GlobalData. He started his career in sales and training roles relating to unified communications and worked as a contact center consultant at Rockwell and in business development and market intelligence roles at Cisco during the industry's transition from digital to IP PBXs. He has also held positions as a senior product manager for Microsoft and the head of business development at NextiraOne.
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